The AI Visual Prompt Handbook
A practical book for people who want more than random good results. This is a structured guide to building prompts that produce cleaner, clearer, and more repeatable visuals across business, content, and technical environments.
A practical system for visual prompting.
The AI Visual Prompt Handbook explores how to design high-quality visuals using structured AI prompting. Instead of relying on vague requests and hoping for a strong output, it introduces a framework for building prompts that are clear, controlled, and repeatable.
The book grew out of a simple frustration: the visuals often did not match the thinking. They were too generic, too cluttered, or too inconsistent. From that problem came a more disciplined approach built around intent, structure, composition, style, control, and refinement.
From foundations to real-world prompt building.
The book begins with why most prompts fail, then moves into the Iceberg Model of Prompting, the Visual Prompt System, prompt architecture, output control, and structured iteration. It then expands into professional visual styles, practical build examples, and real use cases.
Why most prompts fail
The Iceberg Model of Prompting
The Visual Prompt System
Prompt architecture and refinement
Corporate, consulting, and data visuals
Practical prompt builds and client scenarios
Later chapters cover corporate and consulting graphics, data visualisation prompts, systems and flow diagrams, mental models, explainer visuals, cinematic builds, UI mockups, LinkedIn carousels, and advanced layered prompts.
Chris Le Roy
Chris Le Roy works at the intersection of law, technology, systems, and decision-making. His work focuses on how structured thinking and AI can improve communication, reasoning, and long-term capability.
The AI Visual Prompt Handbook reflects that broader body of work. It is grounded in the belief that better visuals do not come from guesswork. They come from thinking clearly enough to produce visuals that communicate effectively.
Ready to move from guessing to designing?
The AI Visual Prompt Handbook is for people who want to create clearer, more consistent, and more professional visuals with AI. Use it as a working guide for building prompts that actually hold their shape.